Every bean tells a story, ours starts at the source.

why moja

  • roasting method

    We roast in a way that honours and celebrates each coffee’s origin.
  • Harvested at Peak

    We only buy green beans from cherries that were fully ripened.
  • direct trade

    We have personal relationships with our producers.
  • Traceability

    You know exactly where your coffee came from.
  • transparency

    We're an open book. We want you to know every detail!
  • Seasonal lots

    Our coffees change with harvests, seasons, and what we genuinly love drinking.
from our trips
  • Ethiopia - JAn 2026

  • Kenya - may 2025

  • Kenya - august 2025